The Buyer’s Guide for Customer Intelligence Platforms

Customer feedback is everywhere—surveys, reviews, support tickets, social media. Hidden inside all that data are the insights you need to improve your product, retain more customers, and stay ahead of your competitors.

Here’s the problem: most teams are drowning in feedback. Manually tagging and sorting through responses takes forever. Important trends get missed. By the time you figure out what customers are trying to tell you, it’s too late—they’re already frustrated, and some have moved on.

That’s where AI-powered customer intelligence platforms come in. The right tool automatically detects trends, prioritizes what matters, and helps you act fast—without hours of manual analysis. But not all AI platforms are created equal.

This free playbook will walk you through:

  • How AI is transforming customer experience—so you can stop reacting and start anticipating customer needs.
  • The must-have features of a truly automated customer intelligence platform.
  • A checklist to evaluate if you’re ready for a customer intelligence platform.
  • Why Unwrap does customer intelligence better than any other solution.

Trusted by the top, customer-first companies

“It’s an understatement to say we 'saved time' using Unwrap. This automatic process didn't exist before—our quantitative visibility into customer feedback was nearly impossible. Now, analyzing open feedback data is simple and we can easily take action.”
zipcar-1

Hayley O.
Senior manager of user research & customer insights at Zipcar